Hungry Jack

Brand Campaign

The Situation

Putting a satisfying meal on the table during the week is a daunting task, especially if you don’t spend your days browsing epicurious and pinning braised kale recipes.

With the importance of family dinners at an all-time high, moms and dads need real food that delivers (no, not that kind of delivery). And they needed to know that Hungry Jack is their go-to brand for satisfying meal solutions.

What We Did

Fed their confidence by showing them that sometimes, the simple things are the most satisfying.


The campaign drove a double digit sales increase, reversing a negative trend.