Pet owners value vet-recommended products but wrestle with the cost of buying them.
We created the ‘What’s Your Vet IQ?” campaign to equate the VetIQ brand with making smart, quality choices for your pet. We mixed credibility with fun to sell individual products while creating a halo for the brand.
Then we developed a media plan that generated almost 300% more share of voice for the brand than its share of expenditure. In other words we got three times more impressions per dollar than our competitors.