With leading probiotic brands fighting to grow the category by making broad claims around immune and overall health, and OTC brands capitalizing on symptom relief, Renew Life’s Ultimate Flora brand needed to stake its share by being the digestive health experts. We needed to be there for consumers every day with smart solutions and better ways to live the way they really want to live.
We invited consumers of digestive wellness products to Live Digestively. By empowering them to be proactive about the way they feel and to be in control of who they want to be, we became partners in their everyday commitment to health, vs a one-off solution to feeling poorly.
Consumers joined us in an effort to Live Digestively and Ultimate Flora sales increased by 30% vs YAG.